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QB-2DQ

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Operations And Supply Chain Management

Found in: Page 718

Book edition 14th

Author(s) F. Robert Jacobs

Pages 800 pages

ISBN 9780078024023

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Short Answer

How does the axiom used in industrial selling "You don't sell the product; you sell the company" pertain to manufacturing technology?

Before making an industrial contract customer checks the whole plant.

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Step by Step Solution

TABLE OF CONTENTS :

TABLE OF CONTENTS

Step 1: Defining a manufacturing technology

The combination of science, engineering, and production that help in the modern method of generating processes of manufacturing and industrial production is known as manufacturing technology.

Step 2: Understanding the meaning of the phrase "You don't sell the product; you sell the company."

It means efficiency, effectiveness, working method, and technology in the company should be represented in the product. The company's production method must be impeccable. The reputation of the company is measured by its production method.

Step 3: Analyzing how it pertains to manufacturing technology

When industrial customers visit the supplier's manufacturing unit, they look at the supplier's technology. They note even the small details and then decide if the supplier would be able to meet the order specifications. This way, the customers check the whole company for their product.

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