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Research Methods in Psychology

Psychology is such a vast topic, not only in terms of what is investigated but also in terms of how it can be researched. Research Methods in psychology are the discipline's core; without them, we can't ensure that researched topics follow a standardised scientific protocol, but we'll get into this later. 

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Research Methods in Psychology

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Psychology is such a vast topic, not only in terms of what is investigated but also in terms of how it can be researched. Research Methods in psychology are the discipline's core; without them, we can't ensure that researched topics follow a standardised scientific protocol, but we'll get into this later.

  • We will start by exploring the hypothesis scientific method.
  • Then, we will delve into the types of Research Methods in psychology.
  • After, we will look at the scientific process in psychology.
  • Moving on, we will be comparing research methods in psychology.
  • Finally, we will identify research methods in psychology examples.

Hypothesis Scientific Method

Before we get into the different research methods used in psychology, let's go over the aims and purposes of research.

A researcher's goal in psychology is to support or negate existing theories or propose new ones via empirical research.

Empiricism in research refers to testing and measuring something observable through our five senses.

In scientific research, to test a theory, it must first be organised and written in the form of an operationalised hypothesis.

An operationalised hypothesis is a predictive statement that lists the Variables investigated, how they are measured and the expected outcome of the study.

Let's take a look at an example of a good operationalised hypothesis.

Clients diagnosed with a major depressive disorder who receive CBT are more likely to score lower on Beck's depressive inventory scale than patients diagnosed with a major depressive disorder who receive no intervention for their symptoms.

The investigation of providing supporting or disproving hypotheses/ theories is where research methods in psychology come in.

Types of Research Methods in Psychology

When it comes to research methods in psychology, they can be subdivided into two categories; qualitative and quantitative.

Qualitative research is when the data generated from using the research method is non-numerical and quantitative research is when the data is numerical.

Not only do the two categories differ in how data is collected but also in how it is analysed. For instance, qualitative research typically uses statistical analyses, whereas qualitative research commonly uses the content or thematic analysis.

Thematic analysis keeps the data qualitative, but content analysis transforms it into quantitative data.

Research Methods in Psychology Tablet showing different statistics VaiaFig. 1. Quantitative data can be displayed in various ways, such as tables, graphs and charts.

Scientific Process: Psychology

Research in psychology must follow a standardised protocol to ensure the research is scientific. In essence, research should form a hypothesis based on existing theories, test them empirically and conclude if they support or negate the hypothesis. If the theory is disproved, then the research should be adapted, and the same steps described above should be repeated.

But why does research need to be scientific? Psychology tests important things, e.g. the effectiveness of interventions; if a researcher concludes it is effective when this is not the case, it can lead to severe consequences.

Quantitative and qualitative research differ in what makes research effective. For instance, quantitative research should be empirical, reliable, objective and valid. In contrast, qualitative research highlights the importance of transferability, credibility and confirmability.

Comparing Research Methods: Psychology

There are distinct approaches employed in psychological research under the two main categories. Let's discuss the five standard research methods used in psychology. These are the experimental methods, observational techniques, Self-Report Techniques, Correlational Studies, and case studies.

Research Methods in Psychology: Experimental Methods

Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when a particular variable is manipulated.

Experimental studies are quantitative research.

There are mainly four types of experiments in psychology:

  1. Laboratory experiments.
  2. Field experiments.
  3. Natural experiments.
  4. Quasi-experiments.

Each type of experiment has strengths and limitations.

The type of experiment depends on how participants are allocated into experimental conditions and whether or not the independent variable is naturally occurring or manipulated.

Research Methods in Psychology: Observational Techniques

Observational techniques are used when a researcher observes how people behave and act to learn more about their ideas, experiences, actions, and beliefs.

Observation studies are primarily categorised as qualitative. However, they may also be quantitative or both (mixed methods).

The two main observation techniques are:

  • Participant observation.

  • Non-participant observation.

Observations can also be overt and covert (refers to whether the participant is aware they are being observed), naturalistic and controlled.

Research methods in Psychology: Self-Report Techniques

Self-Report Techniques refer to data collection approaches in which participants report information about themselves without interference from the experimenter. Ultimately, such methods require respondents to respond to pre-set questions.

Self-report techniques can provide researchers with quantitative and qualitative data, depending on the set-up of questions.

Self-report techniques can include:

  • Interviews.

  • Psychometric testing.

  • Questionnaires.

There are many established questionnaires in psychology; however, sometimes, these are not useful for precisely measuring what the researcher intends to measure. In that case, the researcher needs to construct a new questionnaire.

When constructing questionnaires, researchers need to ensure many things, e.g. the questions are logical and easy to understand. In addition, the questionnaire should have high internal reliability and validity; to ensure these questionnaires must be tested in a pilot study before being used in a full-scale experiment.

Research Methods in Psychology: Correlational Studies

Correlational Studies are a non-experimental quantitative research method. It is used to measure the strength and direction of two co-variables.

Correlations can be categorised as weak, moderate or strong and negative, no or positive correlations.

Positive correlations are where one variable increases the other also increases.

Umbrella sales increase as the rainy weather increases.

Negative correlations are where one variable increases and the other decreases.

Hot drink sales increase as the temperature decreases.

And no Correlation is when there is no relationship between co-variables.

Research Methods in Psychology: Case Studies

Case studies belong to a qualitative research methodology. Case studies investigate persons, groups, communities, or events in-depth. They frequently employ a multi-methodological approach that includes participant interviews and observations.

A psychology case study typically gathers critical and influential biographical moments from a patient's past and salient details in the individual's daily life that may drive the development of particular behaviours or thinking.

A famous psychological case study is H.M. From his case study; we learned the effect of hippocampal damage on Memory.

Research Methods in Psychology: Other Research Method Examples

Some other standard research methods in psychology are:

  • Cross-cultural research compares the findings from countries that investigated similar concepts to identify cultural similarities and differences.
  • Meta-analyses systematically consolidate the findings of multiple studies into a single result and are commonly used to identify the direction of the established research in a specific field. For instance, a meta-analysis can show whether current research suggests an effective intervention.
  • Longitudinal research is a study conducted over an extended period, e.g. to investigate the long-term effects of something.
  • Cross-sectional research is when researchers collect data from many people during a set time frame. The research method is typically used to measure the prevalence of illnesses.

Research Methods in Psychology Examples

Let's look at examples of psychology's five standard research methods that may be used to test hypotheses.

Research Method Hypotheses
Experimental MethodsPeople with a major depressive disorder who receive CBT will score lower on Beck's Depressive Inventory than those with a major depressive disorder who received no intervention.
Observational Techniques Victims of bullying are less likely to play and interact with others on the school playground.
Self-Report TechniquesPeople who report higher education status are more likely to report higher incomes.
Correlational StudiesThere is a relationship between the amount of time spent exercising and muscle mass.
Case StudiesCentaurians are more likely to come from blue-zone countries.

Research Methods in Psychology - Key takeaways

  • The scientific method suggests that before using research methods in psychology, an operationalised hypothesis must be formulated.
  • Some types of research methods in psychology are experimental, observational and self-report techniques, as well as correlational and case studies.
  • When comparing research methods: psychology, the research methods can be categorised into two; qualitative and quantitative.
  • Some research methods in psychology examples are using experimental methods to identify if people with a major depressive disorder who receive CBT will score lower on Beck's Depressive Inventory than those with a major depressive disorder who received no intervention.

Frequently Asked Questions about Research Methods in Psychology

Some types of research methods in psychology are experimental, observational and self-report techniques, as well as correlational and case studies. 

Research methods in psychology refer to the various methods of testing different theories and obtaining results.

When comparing research methods: psychology, the research methods can be categorised into two; qualitative and quantitative. 

Research methods in psychology are important because psychology tests important things, e.g. the effectiveness of interventions; if a researcher concludes it is effective when this is not the case, it can lead to severe consequences. 

Inductive. theories/ hypotheses are proposed based on existing theories.

Final Research Methods in Psychology Quiz

Research Methods in Psychology Quiz - Teste dein Wissen

Question

What is an experimental design?

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Experimental design refers to how participants are assigned to the different conditions of an experiment. 

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What are four examples of experimental designs?

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The four experimental designs are independent measures, repeated measures, matched pairs and quasi-experimental designs.

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What is an independent measures design?

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Independent measures design involves assigning participants to only one of your experimental conditions. 

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What is a repeated measures design?

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Repeated measures design involves subjecting the same group of participants to all independent variable levels.

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What is a matched-pairs design? 

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Matched-pairs design involves pairing participants based on specific characteristics that could be potential confounding variables. 

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What is a quasi-experimental design?

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The quasi-experimental design tests different participants at each level of the independent variable. It utilises naturally existing groups and investigates differences between them.

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Question

For the following research scenario, ‘an investigation to identify if Clozapine (medication) is an effective drug to minimise symptoms of schizophrenia’, which experimental design would be appropriate to use and why?

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A quasi-experimental design would be appropriate because it can compare schizophrenia patients taking Clozapine (experimental group) and patients with schizophrenia using a different drug. This allows the researcher to identify if Clozapine or another drug is better at minimising symptoms of schizophrenia in the recruited sample. This design is required, as ethically, researchers cannot change patients medication because it may cause physical and/or psychological harm to participants.

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How do independent group designs and quasi-experimental designs differ?

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They differ in terms of method of allocation. Independent group designs can allocate participants into groups (e.g. by using random allocation), but quasi-experimental designs can't allocate participants into groups, instead they use already existing groups.

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What is the advantage of using a repeated measure design over an independent experimental design?

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An advantage of using a repeated measures design instead of an independent design is that it controls for individual differences. 

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What are the advantages and disadvantages of using a matched-pairs experimental design?

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The advantage of using a matched-pairs design is that it accounts for individual differences and is not affected by order effects. The disadvantages are that it is challenging to match participants, and recruiting participants can be costly and time-consuming.

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What is the purpose of counterbalancing?

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To minimise order effects in repeated measures designs.

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What does counterbalancing involve?

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Counterbalancing involves subjecting half of the participants to the first condition first and the other half to the second condition first. 

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According to the scientific process, what should a hypothesis be?

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Hypotheses are predictive, falsifiable, and verifiable statements that identify operationalised variables.


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Why is the scientific process also called the hypothetico-deductive model?

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The scientific process involves the following stages for empirical research: forming a hypothesis, using inductive methods and deducing supporting or negating evidence using experimental techniques.

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What inductive method do we use to form research questions?

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The accumulation of observations of natural phenomena to comprise a theory/principle.

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Question

Write a directional hypothesis based upon the research question 'Does sleep affect memory performance?'.


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The 'sleep-deprived' individuals will have lower memory scores than those with 'normal sleep'.

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Describe a method that will provide empirical data that tests whether sleep affects performance in memory tasks.

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The study could randomly assign participants to the 'sleep-deprived' and the 'regular sleep' groups. The two groups could then carry out a memory task and the study would then analyse and compare the scores. 

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What should be done if data negates the hypothesis proposed?

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The researcher should report the data following APA guidelines, revise the hypothesis, and repeat the scientific method.

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Why do we need the scientific process?

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The process provides an empirical, standardised method for producing research that increases the reliability and validity of the results.

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What are interviews?

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An interview in psychological research is a conversation between two people, one asking questions (interviewer) and the other responding to those questions (interviewee).

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State the three interview types.

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Unstructured, semi-structured, and structured interviews.

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Which interview type uses only close-ended questions?

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Structured interview.

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In the following research scenario, ‘an investigation of young women’s perspective of body changes that’, what could be an appropriate interview type and why?

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Semi-structured interviews could be an appropriate method to collect data as it allows the researcher to guide the conversation, as interviewees may not be sure what to talk about. However, as this method is not rigid, they can also openly express their opinion and experiences.

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What would be an appropriate interview type to use when researching sensitive topics?

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Unstructured interviews, the participant can choose what they wish to talk about and evade topic areas if they are too sensitive. This approach can help in combatting ethical issues raised.

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What is the definition of open-ended questions?

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Open-ended questions are when interviewees respond in-depth and however they choose.

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What are three examples of methods used to analyse data obtained from interviews?

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Statistical analysis, thematic and content analysis.

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Why does structured use different analysis techniques for semi-structured and unstructured interviews?

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Structured interviews collect quantitative data and use statistical analysis. In contrast, semi-structured and unstructured interviews collect qualitative data and use thematic and content analysis (depending on what type of data they want to work with).

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What are the advantages of using interviews as a data collection method?

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The advantages of using interviews as a research method include having a higher response rate than posting questionnaires. Additionally, the interviewer can build a report with the interviewee, so the interviewee may answer more truthfully, increasing the validity of the result.

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What are the disadvantages of using interviews as a data collection method?

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The disadvantages of using interviews are that data collection and analysis require trained personnel and can be time-consuming and expensive. Moreover, qualitative data is difficult to analyse and argued not to be empirical.

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What is meant by observation technique?

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Observational techniques are when the researcher (observer) watches how participants behave and act to understand more about participants' thoughts, actions, and beliefs.

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What are the different types of observational techniques? 


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The four types of observational techniques are overt, cover, participant, and non-participant observations.

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What would be the ideal observation technique for the following research scenario to use: ‘research investigating if prison guards conform to violent behaviour’?

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The ideal observation design to use would be covert participant observations. The design will involve the researcher instigating violent behaviour and identifying if other prison guards conform to this behaviour.

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What would be the ideal observation technique for the following research scenario to use: ‘Research investigating how often bullying occurs in a playground’?

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Non-participant, covert observations would be the ideal observation design for this research as, ethically, the researcher cannot participate in it. Also, if children knew they were observing them, they would bully others less..

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What is the difference between structured and unstructured observations?

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Structured observations use coded schedules identified before the investigation to measure the variables investigated. Whereas in unstructured observations, researchers do not have specific instructions of which behaviours they should record. Instead, the researchers record as much data as possible and then determine what behaviours they are interested in.

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What observation design did Mary Ainsworth use in her famous research investigating attachment styles between mothers and their children?

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A structured observation.

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What is the Hawthorne effect?

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The Hawthorne effect is when participants may easily interpret the research hypothesis and act accordingly, reducing the validity of findings.

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What are the advantages of structured observations?

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  • Easy to replicate; therefore, it is easy to identify if the design and data collected are reliable.
  • The data collected is easy to interpret using statistical analysis; therefore, it is easy to identify any patterns and trends between the investigated variables.
  • Observer bias is less likely to occur. 

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What are the disadvantages of structured observations?

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  • Participants may easily interpret the research hypothesis and act accordingly, reducing the validity of findings. This effect is known as the Hawthorne effect.
  • As behavioural categories are predetermined, important behaviours may be omitted if they do not fit into the fixed categories.

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What are the advantages of unstructured observations?

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  • The researcher can get in-depth information to help them understand more about a phenomenon.
  • Researchers can observe unexpected behaviour of participants as this method is less rigid than structured observations. 

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What are the disadvantages of unstructured observations?

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  • Observer bias can easily influence the research, decreasing the validity of results.
  • This method produces qualitative data, which is much more difficult to analyse than quantitative data. 

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What are some examples of observational research designs?

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Some examples of observational research designs are structured observations, for instance, controlled observations and unstructured observations, such as natural observations.

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What is time sampling?

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Collecting data at different intervals of time.

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What is situation sampling?

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Collecting data in different settings or situations.

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What are the different types of methods researchers use to analyse data?

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  • Tally counting.
  • Video/audio recording.
  • Observer narrative. 

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What is an independent variable?

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The independent variable (IV) is a factor that the experimenter manipulates to see if it affects the dependent variable (DV). 

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What is a dependent variable?


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The dependent variable (DV) is the factor that is affected when the independent variable (IV) is manipulated.

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How can the experimental research method be used to identify causal relationships between variables? 


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Causal relationships are identified if changes in the IV have an effect on the DV. 

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What information does operationalisation give about variables?

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How the variable is defined and measured.

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Of the following examples, which one is operationalised?

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IV- amount of water (ml) given to a plant & DV- height plant grown (cm).

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What is a confounding variable?

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A confounding variable is a factor that has not been considered because it is associated with both IV and DV.

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Test your knowledge with multiple choice flashcards

Of the following examples, which one is operationalised?

Of the following example statements, which would be regarded as non-falsifiable?  

Of the following example statements, which would be regarded as falsifiable?  

Next

Flashcards in Research Methods in Psychology1049

Start learning

What is an experimental design?

Experimental design refers to how participants are assigned to the different conditions of an experiment. 

What are four examples of experimental designs?

The four experimental designs are independent measures, repeated measures, matched pairs and quasi-experimental designs.

What is an independent measures design?

Independent measures design involves assigning participants to only one of your experimental conditions. 

What is a repeated measures design?

Repeated measures design involves subjecting the same group of participants to all independent variable levels.

What is a matched-pairs design? 

Matched-pairs design involves pairing participants based on specific characteristics that could be potential confounding variables. 

What is a quasi-experimental design?

The quasi-experimental design tests different participants at each level of the independent variable. It utilises naturally existing groups and investigates differences between them.

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