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Social Learning Theory

Have you ever heard of an annoying younger sibling mimicking everything their older sibling says or does? Maybe you have one, or maybe you are one. Sometimes, it’s completely intentional just to get under the skin of that older sibling. But in other cases, it may be unintentional and reflect a phenomenon called the social Learning Theory.

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Social Learning Theory

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Have you ever heard of an annoying younger sibling mimicking everything their older sibling says or does? Maybe you have one, or maybe you are one. Sometimes, it’s completely intentional just to get under the skin of that older sibling. But in other cases, it may be unintentional and reflect a phenomenon called the social Learning Theory.

  • We’ll begin by understanding the social Learning Theory definition.
  • Then, how can we understand the social learning theory in psychology?
  • What was Albert Bandura’s social learning theory?
  • As we move along, we’ll discuss a few social learning theory examples.
  • To conclude, we will look at some social learning theory evaluation points.

Social Learning Theory: Definition

This may be the first time you’ve learned about the social learning theory, but chances are, it’s not the first time you’ve noticed this phenomenon. So what is the social learning theory definition?

The social learning theory suggests that learning occurs by observing or imitating others. These behaviours are reinforced through reward and punishment.

The social learning theory can be considered an arch between the cognitive and behavioural approaches. It considers behavioural factors and the mediational processes involved in learning.

Social Learning Theory: Key Processes

Several key processes occur according to the social learning theory.

  • Humans learn through observation and imitation. This process is called modelling.

    • We are more likely to model the behaviour of people we perceive as admirable, successful, or similar to ourselves.

This can explain why parental figures or older siblings are often the ideal subjects for learning according to the social learning theory.

  • These modelling behaviours may strengthen or weaken through reinforcement and punishment (i.e. if a child is rewarded for their modelling behaviour, that behaviour increases and vice versa if they are punished).
  • Humans also experience vicarious reinforcement (or vicarious punishment) in response to modelling behaviour.
    • When we observe someone we look up to or view as similar to ourselves succeed, our brain’s reward systems are also activated, almost as if we share their success vicariously.

Can you think of an example of vicarious reinforcement in your own life? Start by considering someone you admire and whose behaviour you often see yourself modelling. Did it reinforce your desire to imitate them when you have seen them succeed?

Social Learning Theory, African American father and son dress alike, VaiaFig. 1 - Children often imitate their parents, especially if they look up to them.

Social Learning Theory: What are Mediational Processes

Mediational processes are internal mental cognitive processes or factors that occur in the learning process, and their presence and function determine whether behaviours are acquired.

Social Learning Theory: Mediational Process

It’s important to note that the social learning theory does not suggest that modelling and imitation happen passively. For social learning to occur, a person must be cognitively engaged in the mediational process.

These mediational processes are as follows:

  • Attention: requires configuring a mental representation of the behaviour by paying Attention to its consequences.

  • Retention: requires storing the observed behaviour in the long-term memory for later retrieval. Imitation is a gradual process and might not occur immediately.

  • Reproduction: requires a person to have the ability to duplicate the observed behaviour.

  • Motivation: there should be an expectation to retrieve the same positive reinforcement the model received for replicating the observed behaviour.

Bandura: Social Learning Theory

In psychology, researchers are also interested in how social learning theory works in the context of Aggression.

Are children more aggressive when they observe aggressive behaviours? Do they begin to model these behaviours? Who are children most likely to imitate in these situations?

To answer these questions, Albert Bandura designed several studies to test the social learning theory in Aggression. Here is what he found.

Albert Bandura (1961) - the Bobo Doll Study

Albert Bandura (1961) conducted a lab experiment that included 36 girls and 36 boys. All the children were in the age group of 3-6 years and divided into three groups.

  • Group 1: 12 boys and 12 girls were exposed to a model hitting an inflatable “bobo” doll with a hammer and shouting at it.

  • Group 2: 12 boys and 12 girls were exposed to a model displaying non-aggressive behaviour towards the doll, such as verbally abusing the doll.

  • Group 3: 12 girls and 12 boys were not exposed to any model (placebo group).

The children were taken to a room with a Bobo doll and various toys. The researchers asked them not to do anything to check and trigger the arousal of aggression among children.

Each child was then taken to a separate room containing a bobo doll, a hammer and pistol (aggressive tool), farm animals and pencils (non-aggressive tools).

The study found:

  • Group 1 imitated the model by showing more aggression towards the doll than the other two groups.
  • Boys were more physically aggressive towards the doll compared to girls.
  • Verbal aggression among both genders was similar.

Girls were more likely to imitate behaviour if the model was a female, and the boys would imitate the male model more. The experiment showed that aggressive behaviour is often imitated after a child observes the behaviour.

Social Learning Theory, still images of the bobo doll experiment, VaiaFig. 2 - The bobo doll experiment highlighted how children imitate aggressive behaviours.

Bandura and Walter (1963)

In 1963, Bandura and Walter repeated Bandura’s experiment but slightly changed it.

The children were exposed to an aggressive model who also had to face the consequences of their behaviour.

  • Group 1: children were exposed to an aggressive model and praised for their behaviour.

  • Group 2: children were exposed to an aggressive model and punished for their behaviour.

  • Group 3: children were exposed to an aggressive model who received no consequences for their behaviour.

These children were allowed to play around and were observed. Group 1 showed the most aggression, followed by group 3. Group 2 was the least aggressive on the scale.

The experiment showed that behaviour is more likely to be imitated or reproduced when it receives positive reinforcement.

Social Learning Theory: Psychology

Social learning theory can appear in several other areas of psychology, including gender development and eating behaviour.

So how does the social learning theory in psychology apply to how we understand gender development?

From a very young age, children begin to mimic behaviours linked to genders as they start to form their gender identity. These behaviours are often rewarded or punished for these behaviours.

For example, due to gender roles in some societies, females are expected to take on the role of caretaker. When young girls mimic this type of behaviour, such as caring for a baby doll the way their mother cares for their younger sibling, they are more likely to be rewarded for this behaviour than boys.

Similarly, in many cultures, boys may be punished if they cry or show emotion because males are expected to be “tough”, even though showing emotion is a healthy human quality.

We can also use the social learning theory to understand eating behaviour. Eating behaviour is highly influenced by the eating behaviour of those around us. It may also be affected by what the media says is socially acceptable or expected in our eating behaviours.

For many of us, our parents’ eating behaviours also play a major role in how we develop our own eating behaviours.

This may explain why women whose mothers struggled with an eating disorder may be at a higher risk of developing one themselves.

Social Learning Theory: Examples

Examples of the social learning theory aren’t hard to find. A major example of the social learning theory is one that nearly all of us interact with daily – the media.

The media is a primary source of how we learn social scripts.

Social scripts are a guide culturally modelled by other members of society.

The social learning theory helps explain why. It’s easy to notice in young children. Have you ever seen a young child copy and mimic their favourite character in their favourite movie? To some degree, many of us learn what’s expected of us in our culture through the media, such as television, movies and social media.

But what are some examples of how the media can negatively influence behaviours according to the social learning theory?

The Jamie Bulgars case in 1990 was presented in court with support from Bandura’s theory (1961). The murderers were children who confessed that they were influenced and inspired by the movie Child Play 3.

However, these children had a troubled family life, were suspected of having witnessed social violence, and were deprived from a young age.

Have you ever wanted to be as cool as your favourite celebrity and slowly began to change your style to match theirs? Following the same fashion style as your favourite TV stars is an example of the social learning theory. We imitate the behaviour we see around us.

Social Learning Theory, woman holding phone showing social media apps, VaiaFig. 3 - We carry the influence of social media in our pockets.

Social Learning Theory Evaluation

The social learning theory is powerful and influential in the field of psychology. However, it has its critics. So how can we evaluate the social learning theory?

Pros -

  • Compared to conditioning, social learning theory presents a more comprehensive example of human behaviour that considers cognitive factors such as mediational processes, so it can be considered more holistic.

  • Social learning theory may explain the influence of media on human behaviour, which is beneficial for us to understand the role it plays in society, i.e. positive or negative.

  • It helps explain cultural differences in determining human behaviour because people imitate the behaviours they are exposed to.

Cons -

  • The entire sample of the experiments was children; if the experiments included adults, the results might have been different as the adults have more developed and complex moral values than children. This suggests the research is non-representative and lacks generalisability.

  • Both these experiments were lab-controlled, which implies that children might not have reacted the same way in real life, as at such an age, children’s behaviour can be guided or tamped down by their parents. The experiments can be considered to lack ecological validity due to this.

  • Biological factors such as high testosterone hormone levels might involve involvement, which may explain why boys showed more aggression than girls; therefore, the research can be considered too simplistic.

Social Learning Theory - Key takeaways

  • The social learning theory definition suggests learning occurs by observing or imitating others.

  • Social learning theory can be considered an arch between the cognitive and behavioural approaches as it combines these different explanations.

  • Cognitive factors include mediational processes such as attention, retention, reproduction and motivation.

  • Humans learn through observation and modelling, leading to reinforcement and imitation of observed behaviour.

  • Methodological evidence was provided by Albert Bandura et al. in 1961 and Bandura and Walter in 1963. Both experiments showed that

  • The case of Jamie Bulgar in 1990 was presented in court with support from Bandura’s theory (1961).


References

  1. Fig. 2 - Bobo Doll Deneyi (https://commons.wikimedia.org/wiki/File:Bobo_Doll_Deneyi.jpg) by Okhanm (https://commons.wikimedia.org/w/index.php?title=User:Okhanm&action=edit&redlink=1) is licensed by CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/deed.en)

Frequently Asked Questions about Social Learning Theory

Two limitations of the social learning theory are that

1) the social learning theory neglects free will and can be too deterministic.

2) human behaviour is complex, and the social learning theory tends to neglect that fact.

The main idea of social learning theory suggests that learning occurs by observing or imitating others.  It considers behavioural factors and the mediational processes involved in learning.

The main key concepts of social learning theory are:

  • Humans learn through observation and imitation. This process is called modelling.
  • These modelling behaviours may strengthen or weaken through reinforcement and punishment.
  • Humans also experience vicarious reinforcement (or vicarious punishment) in response to modelling behaviour

Social learning theory suggests learning occurs by observing or imitating others. 

Take, for example, the case of Jamie Bulgar (1990), in which the children who committed murder 

confessed that they were influenced and inspired by the movie Child Play 3. 

The four steps in the mediational process in social learning theory are: 

  1. Attention. 
  2. Retention.
  3. Reproduction.
  4. Motivation.

Mediational processes are internal mental cognitive processes or factors that occur in the learning process, and their presence and function determine whether behaviours are acquired. 

Final Social Learning Theory Quiz

Social Learning Theory Quiz - Teste dein Wissen

Question

What is the social learning theory?

Show answer

Answer

Social learning theory suggests learning occurs by observing or imitating others.

Show question

Question

Social learning theory is an arch between the behavioural approach and the_______.

Show answer

Answer

Cognitive approach.

Show question

Question

Name the four mediational processes in social learning theory.


Show answer

Answer

  • Attention.
  • Retention.
  • Reproduction.
  • Motivation.

Show question

Question

Who was the sample of Bandura et al. (1961)?


Show answer

Answer

36 boys and 36 girls in the age group of 3-6 years.

Show question

Question

What was the conclusion of the Bandura et al. (1961) experiment?


Show answer

Answer

  • Group 1 imitated the model by showing more aggression towards the doll than the other two groups.
  • Boys were more physically aggressive towards the doll compared to girls.
  • Verbal aggression among both genders was similar.

Show question

Question

Which famous case was supported by the Bandura et al. 1961 theory of social learning?


Show answer

Answer

Jamie Bulgars in 1990.

Show question

Question

Provide one argument in support of social learning theory.


Show answer

Answer

  • Social learning theory may explain the influence of media on human behaviour.
  • Compared to conditioning, social learning theory presents a more comprehensive example of human behaviour that also considers cognitive factors such as mediational processes.
  • It also helps explain cultural differences in determining human behaviour, as behaviours are imitated if people are exposed to them.

Show question

Question

Provide one argument against social learning theory.


Show answer

Answer

The entire sample was just children. If this experiment included adults, the results might have been different as the adults have developed proper moral values compared to children.

Show question

Question

Which type of experiment did Albert Bandura et al (1961/63) conduct?


Show answer

Answer

Lab experiment.

Show question

Question

Which group showed more aggression in the Bandura and Walters experiment (1963)?


Show answer

Answer

Group 1 showed more aggression followed by group 3.

Show question

Question

What is true about the Bandura et al. (1961) research?


Show answer

Answer

Boys were more aggressive than girls.

Show question

Question

What were the aggressive tools in the Albert Bandura et al. (1961) experiment?


Show answer

Answer

Aggressive tools included a hammer and a pistol.

Show question

Question

What were the non-aggressive tools in the Bandura et al. (1961) experiment?


Show answer

Answer

Non-aggressive tools included farm animals and pencils.

Show question

Question

Define retention as a mediational factor.


Show answer

Answer

Retention requires storing the observed behaviour in the long term memory for later retrieval. Imitation is a gradual process and might not occur immediately.

Show question

Question

Define motivation as a mediational factor.

Show answer

Answer

Motivation implies that there should be an expectation to retrieve the same positive reinforcement the model received for replicating the observed behaviour.

Show question

Question

What was the aim of Bandura's Bobo doll study?

Show answer

Answer

The study investigates whether children can learn behaviours solely from observing adults. 

Show question

Question

How did Bandura (1961) use matched pair design in his research?

Show answer

Answer

Participants were first assessed for their aggression levels by two observers and divided into groups in a way that ensured similar levels of aggression across groups. 

Show question

Question

Describe the sample size of Bandura’s (1961) experiment.

Show answer

Answer

Bandura et al. (1961) recruited children from Stanford University nursery. Seventy-two children (36 girls and 36 boys) aged three to six participated in his laboratory experiment. 

Show question

Question

How many independent variables did Bandura's study have?

Show answer

Answer

3.

Show question

Question

How many groups were participants divided into in Bandura's study?

Show answer

Answer

3.

Show question

Question

What was the purpose of the mild aggression arousal stage in Bandura's study?

Show answer

Answer

This stage’s primary purpose was to induce frustration in children to be at a similar level of aggression.

Show question

Question

Which group displayed the highest level of aggression towards the Bobo doll?

Show answer

Answer

Group 1.

Show question

Question

What was the dependent variable in Bandura's study?

Show answer

Answer

The dependent variable measured was the child's behaviour; this included physical and verbal aggression and the number of times the child used a mallet.

Show question

Question

Which gender displayed more aggression towards the Bobo doll?

Show answer

Answer

Boys.

Show question

Question

What is one strength of the Bobo doll experiment?

Show answer

Answer

One strength of Bandura's experiment is that it was conducted in a laboratory where researchers could control and manipulate the variables. This allows us to make a causal connection between the behaviour of the model and the behaviour of the children.

Show question

Question

What was one limitation of Bandura's experiment?

Show answer

Answer

One limitation of Bandura's experiment is that it only tested children right after exposure to the model. It is, therefore, unclear whether the investigation had a long-term effect on children's behaviour. 

Show question

Question

What kind of behaviour was displayed by the model for group 1?

Show answer

Answer

Aggressive behaviour.

Show question

Question

How did the girls and boys differ in their display of aggression?

Show answer

Answer

The girls showed more verbal aggression, whereas the boys showed more physical aggression. 

Show question

Question

What was done to induce mild aggression arousal in children?

Show answer

Answer

Researchers brought each child separately to a room with attractive toys. As soon as the child started playing with one of the toys, the researcher stopped them and explained that these toys are special and are reserved for other children.

Show question

Question

How did the model's behaviour affect children's behaviour in the Bobo doll study?

Show answer

Answer

  • The group that saw an aggressive model displayed the most aggressive behaviour compared to the other two groups. 

  • Children who observed the aggressive model displayed both imitative and non-imitative aggression (aggressive acts not displayed by the model).

Show question

Question

What was the third stage of the Bobo doll experiment?

Show answer

Answer

In stage three, each child was placed in a separate room with aggressive toys and some non-aggressive toys. They were left alone with the toys in the room for approximately 20 minutes while researchers observed them through a one-way mirror and assessed their behaviour. 

Show question

Question

What were the findings of the 1965 replication of Bandura's study?

Show answer

Answer

Children are more likely to imitate the model's behaviour if they see a model be rewarded for it than when they see the model be punished or those who face no consequences.

Show question

Question

How did the sex of the model influence children's behaviour in the Bobo doll study?

Show answer

Answer

  • Girls displayed more physical aggression after watching an aggressive male model but showed more verbal aggression when the model was female.

  • Boys imitated aggressive male models more than aggressive female models. 

Show question

Question

How did the children in the control condition behave towards the Bobo doll in Bandura's study?

Show answer

Answer

  • Some children in the control group (that didn't see the model) showed aggression, such as hammer hitting or gunplay. 

  • The control condition showed lower aggression than the group that saw an aggressive model and slightly higher aggression than the non-aggressive model group.

Show question

Question

What are the ethical issues related to Bandura's study?

Show answer

Answer

  • Children were not protected from harm.
  • Children could not give informed consent.
  • Children could not withdraw from the study.
  • Children were not debriefed.

Show question

Question

What are the key factors of the social learning theory?

Show answer

Answer

  • Most of the experiments are lab-controlled experiments to observe quantifiable behaviour.
  • Humans learn through observation and modelling, which leads to reinforcement and imitation of observed behaviour.

  • Cognitive factors such as the mediational processes (stated above) have a significant role in learning behaviours.

Show question

Question

In the bobo doll experiment, when were girls more likely to imitate behaviour?

Show answer

Answer

Girls were more likely to imitate behaviour if the model was a female.

Show question

Question

In the bobo doll experiment, when were boys more likely to imitate behaviour?

Show answer

Answer

Boys were more likely to imitate behaviour if the model was a male.

Show question

Question

How was Bandura and Walters' (1963) experiment different from that of Bandura's (1961)?

Show answer

Answer

In Bandura and Walter's (1963) experiment, the children were exposed to an aggressive model who also had to face the consequences of their behaviour.

Show question

Question

What were the three groups in Bandura and Walter's (1963) experiment?

Show answer

Answer

  • Group 1: children were exposed to an aggressive model and praised for their behaviour.

  • Group 2: children were exposed to an aggressive model and punished for their behaviour.

  • Group 3: children were exposed to an aggressive model who received no consequences for their behaviour.

Show question

Question

What did Bandura and Walter's (1963) experiment show?

Show answer

Answer

It showed that behaviour is more likely to be imitated or reproduced when it receives positive reinforcement.

Show question

Question

How does the social learning theory compare to conditioning?

Show answer

Answer

Compared to conditioning, social learning theory presents a more comprehensive example of human behaviour that considers cognitive factors such as mediational processes.

Show question

Question

Social learning theory may explain the influence of media on human behaviour. Is this true or false?

Show answer

Answer

True.

Show question

Question

The social learning theory takes into account cultural factors. Is this true or false?

Show answer

Answer

True.

Show question

Question

Define reproduction as a mediational process. 

Show answer

Answer

Reproduction requires a person to have the ability to duplicate the observed behaviour.

Show question

Test your knowledge with multiple choice flashcards

Social learning theory is an arch between the behavioural approach and the_______.

Which type of experiment did Albert Bandura et al (1961/63) conduct?

What is true about the Bandura et al. (1961) research?

Next

Flashcards in Social Learning Theory45

Start learning

What is the social learning theory?

Social learning theory suggests learning occurs by observing or imitating others.

Social learning theory is an arch between the behavioural approach and the_______.

Cognitive approach.

Name the four mediational processes in social learning theory.


  • Attention.
  • Retention.
  • Reproduction.
  • Motivation.

Who was the sample of Bandura et al. (1961)?


36 boys and 36 girls in the age group of 3-6 years.

What was the conclusion of the Bandura et al. (1961) experiment?


  • Group 1 imitated the model by showing more aggression towards the doll than the other two groups.
  • Boys were more physically aggressive towards the doll compared to girls.
  • Verbal aggression among both genders was similar.

Which famous case was supported by the Bandura et al. 1961 theory of social learning?


Jamie Bulgars in 1990.

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